Apple's Curious AI Chatbot Ajax: What We Know So Far

July 26, 2023
An enigmatic silhouette of an Apple logo, adorned with binary code, hinting at the covert development of Apple's AI chatbot.

In the ever-evolving world of artificial intelligence (AI), companies like Google, Microsoft, and OpenAI have been making significant strides. However, Apple, known for its cautious approach, has been quietly developing its own AI technology called Apple GPT. While Apple has not made any official announcements regarding its plans for Apple GPT, recent reports suggest that the company’s employees are already using this AI-powered chatbot internally. In this article, we will explore the potential applications of Apple GPT, its current usage within Apple, and the company’s overall approach to AI technology.

Apple GPT: The Chatbot Revolution

According to reliable sources, Apple GPT, also known as “Ajax,” is a chatbot-like service that has been designed to assist Apple employees in various tasks. This AI chatbot has the ability to prototype future features, summarize text, and provide answers based on the knowledge it has been trained on. While Apple GPT is already proving to be valuable for Apple’s internal operations, the company is still deliberating on how to introduce this technology to the public. Apple’s cautious approach is understandable, considering the controversies and challenges associated with generative AI technology.

Potential Applications of Apple GPT

Apple GPT has the potential to revolutionize various aspects of Apple’s operations. One possible application is in the realm of customer support. By integrating Apple GPT into AppleCare, the company’s customer support staff can provide more efficient and personalized assistance to customers. This could streamline the support process and enhance the overall customer experience. Additionally, Apple GPT could be utilized in other areas such as improving autocorrect in iOS 17 and enhancing search and photo features on Apple devices. The possibilities are vast, and Apple is undoubtedly exploring different ways to leverage the power of Apple GPT.

Apple's Cautious Approach to AI

Unlike its competitors who have rushed to release generative AI tools to the public, Apple has taken a more measured approach. The company understands the potential risks and challenges associated with AI technology, such as algorithmic bias, misinformation, and copyright infringement. Apple CEO, Tim Cook, has emphasized the importance of being deliberate and thoughtful in the deployment of AI. He believes that companies should take responsibility for regulating themselves in this rapidly evolving field. 

The Roadmap for Apple GPT

While Apple has not yet revealed its concrete plans for Apple GPT, sources suggest that a significant AI-related announcement may be on the horizon. Speculations point to the annual Worldwide Developers Conference (WWDC) as a potential platform for unveiling Apple’s advancements in generative AI. WWDC is known for showcasing Apple’s latest software and developer-focused innovations. If Apple does make an announcement about Apple GPT, it is sure to be met with anticipation and excitement from both developers and consumers.

Apple GPT in the Context of the AI Landscape

Apple’s entry into the AI landscape with Apple GPT signifies its commitment to staying at the forefront of technological advancements. While other companies have released their own AI tools, Apple has taken a different approach by keeping its developments internal. By doing so, Apple can maintain control over the technology and ensure that it aligns with the company’s values and standards. This strategy allows Apple to carefully evaluate the potential impact of AI on its products and services, minimizing the risks associated with AI deployment.

The Future of Apple GPT

As Apple continues to develop Apple GPT, it is evident that the company is invested in harnessing the power of AI for its products and services. While the specific applications of Apple GPT remain to be seen, it is clear that Apple is laying the groundwork for a future where AI plays a significant role. By combining the capabilities of Apple GPT with its existing technologies, such as Siri, Apple has the potential to create a seamless and intuitive user experience across its ecosystem of devices. The future of Apple GPT holds great promise, and we eagerly await Apple’s next move in the AI landscape.


Hoffmann, T. (2023, July 24). Apple GPT: company’s employees already use chatbot to boost their work. Necir.

Mauran, C. (2023, July 24). “Apple GPT” is already being used by Apple employees, might be used for AppleCare. Mashable.

Pritchard, T. (2023, July 24). “Apple GPT” AI chatbot may already be in use — what you need to know. Tom’s Guide.

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