The Best AI Writing Tools to Enhance Your Content in 2023

July 23, 2023
An illustration of a writer at a desk, surrounded by various AI-powered devices and tools, showcasing the seamless integration of AI writing software into the writer's creative process.

In the blink of an eye, AI writing tools have evolved from gimmicky text generators to sophisticated tools that can help humans create better content faster. While they certainly can’t replace human writers just yet, these AI assistants are getting incredibly impressive at generating helpful drafts, outlines, and topic ideas.

With the right workflows, they may even be able to boost your writing productivity and take some of the tedious typing out of content creation. But with so many to choose from, how do you know which AI writing tools will actually enhance your process instead of just churning out generic drivel? This guide will break down the top options and how real writers are using AI to level up their content game in 2023.

Jasper AI Logo

Jasper is one of the most mature and feature-filled AI content generators available. It was an early adopter of GPT technology, and its longevity means it feels more polished than newer competitors.

If budget is no concern, Jasper is likely the best option to try first. The web app is fast and responsive, with dozens of templates for everything from blog posts to YouTube captions. The editor lets you write normally or leverage the AI to rephrase, outline, and expand upon your work. Between the features and integrations, Jasper aims to fully augment human creativity and workflow.

However, all these capabilities come at a steep price. With plans starting at $29/month for 20,000 words, it is one of the more expensive options for access to the same underlying AI models. For individuals and teams on a budget, the other apps on this list offer similar functionality for less.

But for power users ready to invest in AI-generated content, the Boss Mode plan unlocks the full power of Jasper. It provides a robust Google Docs-style editor, text commands to control the AI, and key integrations like Grammarly and Surfer SEO. Jasper delivers premium tools and polish for those willing to pay for maximum capability.

Jasper offers a Starter plan from $29/month for 20,000 words. However, Boss Mode is recommended starting at $59/month for 50,000 words, as it unlocks the full features you’ll actually want.

Copy AI Logo

Copy.ai offers most of the same capabilities as Jasper – templates, editor, team features, etc. You can think of it as a close competitor, just with some different priorities. While Jasper focuses on speed and flexibility, Copy.ai slows things down a bit to solicit more input.

This makes Copy.ai better suited for targeted content like website copy or product descriptions. Its workflow asks probing questions to guide the AI. For long-form blogging this could be annoying, but for optimized marketing copy it makes sense.

Pricing is the other big distinction. Copy.ai offers unlimited generation for $49/month – a better value for high-volume content creators. On the other end, it has a free plan with 2,000 words per month. Jasper only starts at $29/month for 20,000 words.

Jasper and Copy.ai have more similarities than differences, and both create quality text across use cases. Copy.ai adds thoughtful guidance for optimized copy, while Jasper enables faster long-form drafting. Try them both to see which workflow you prefer.

Copy.ai provides a free plan for 2,000 words per month. The Pro paid plan starts at $49/month for unlimited words.

Rtyr Logo

Rytr offers a solid free plan and the most affordable unlimited paid plan compared to competitors, making quality AI writing accessible even for hobbyists. However, the tool is more basic than its competitors, with fewer features and less polish.

Most AI writing apps target professionals and businesses with ample budgets – the recommended plans from Jasper and Copy.ai start at $59 and $49 per month respectively. But Rytr caters to individuals without as much to spend who want to explore AI text generation.

There’s a capable free plan with 10,000 characters (around 2,500 words) per month and handy features like plagiarism checking and basic AI image generation. The paid Saver plan starts at just $9/month for 100,000 characters (around 25,000 words) and 20 AI images. Rytr’s unlimited plan is only $29/month, $20 less than Copy.ai.

The tradeoff for the affordability is reduced capabilities. Rytr needs more guidance for long-form content and has fewer templates. The interface and onboarding also aren’t as refined as expensive competitors. But since Rytr uses GPT-3, output quality remains similar.

Rytr provides quality AI writing at budget rates, making the technology accessible to individuals without big budgets. For professionals wanting more volume and features, pricier tools are preferable. But Rytr’s value is unmatched.

Rytr provides a free 10,000 character/month plan with lots of features. Its paid plans start with a Saver plan at $9/month for 100,000 characters or an Unlimited plan from $29/month.

Writesonic Logo

Unlike competitors, Writesonic explicitly discloses which GPT model powers its content generation. This transparency matters, since GPT-3 costs a fraction of GPT-4 per word. It’s likely that most tools do not utilize GPT-4 universally, and rather depend on less advanced (though still highly capable) GPT-3 models to generate much of their text.

For access to the latest, greatest AI, Writesonic is the clear option. It offers three tiers: Premium (GPT-3.5), Superior (GPT-4), and the imminent Ultimate (GPT-4+). Aside from the model selection, Writesonic provides familiar features like templates, an editor, and Surfer integration. It competently generates SEO-optimized content, though it also works for any use case.

The tradeoff is higher cost for greater AI capability. Premium provides 60,000 words monthly for $19, while Superior gives 30,000 words of GPT-4 for the same price. Whether the upgrade merits the cost depends on your content goals. For short marketing copy, incremental GPT-4 improvements may not warrant the spend. But for long-form blogging, the boost in coherence and accuracy could prove beneficial.

For those wanting the latest AI model instead of settling for “good enough,” Writesonic’s transparent model selection and tiered pricing grants that control. But improved quality comes at a premium.

Writesonic offers a generous free plan with 10,000 Premium words per month. Its paid Long-form plan starts at $19/month and includes 60,000 Premium words, 30,000 Superior words, or 15,000 Ultimate words depending on the AI model selected.

Anyword Logo

Anyword makes it exceptionally easy to integrate specific details, keywords, and key information into AI-generated content. More than competitors, Anyword’s AI feels like an eager assistant you can micromanage, rather than a stubborn beast requiring arcane prompts.

Take Anyword’s Blog Wizard for example. You describe the desired post and add SEO keywords upfront. Anyword suggests titles and predicted engagement scores to choose from before generating an outline. You can approve the outline or write your own. Only then does it provide intro paragraph options.

This slower workflow offers immense control. For each outline section, you can give the AI explicit instructions on facts, style, and details to cover before generating drafts. While more hands-on, it enables meticulous direction of content.

Anyword targets marketers with tools like its Data-Driven Editor and engagement scoring. While the accuracy of scores is unverified, they intuitively aligned with content quality in my experience. Pieces with higher scores did seem better.

Anyword trades speed for superior user control, optimal SEO integration, and refined audience targeting. If you want to micromanage AI content creation, Anyword makes it easier than any competitor.

Anyword’s Starter plan begins at $29/month for 20,000 words/month.

Sudowrite Logo

At first glance, Sudowrite’s promotional language seemed dubious. Yet testing revealed a uniquely creative tool aspiring authors should try. Sudowrite diverges from other AI writing aids, focusing entirely on fiction. And while it can draft mediocre stories, its real value is as an interactive muse.

Consider the Describe feature, which generates vivid sensory details and metaphors about whatever concept you enter. For writers struggling to fully depict sights, sounds and textures, Describe can offer creative prompts to hone those skills.

There’s also Brainstorm for generating ideas about possible dialogue, characters, plot points, settings, and more based on the cues you provide. If you know you want a tough hero character but lack naming inspiration, Brainstorm can suggest options to spur your creativity.

Of course, overusing the AI leads to generic tropes. But carefully tapping it as a collaborative partner for new ideas and inspiration shows real promise.

Best of all, Sudowrite boasts an intuitive interface with thoughtful onboarding. Its helpful ethos offers a model other developers should note. For fiction writers feeling stuck, Sudowrite provides creative kindling.

For fiction writers, Sudowrite has a Hobby & Student plan from $19/month which includes 30,000 AI-generated words/month

Revolutionizing Content Creation with AI

AI writing tools offer fascinating potential, but it’s still in its early days. This year is a prime time for writers to start testing assistants that enhance their productivity and content. With the right workflows, prompts, and quality checks, you may be surprised at how quickly AI can elevate your writing game. Just be sure to treat these tools as collaborators, providing helpful jumpstarts while you retain creative control. The future looks bright for tech and humans to keep pushing the limits of content creation together.

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